In the current global climate, schools around the world are reinventing how to engage with future and prospective students. The traditional open day/open night will not be the norm in 2020. Creating a virtual open day/open night is not only a great idea right now – it is essential. By going virtual you can create engaging remote experiences that allow users to tour and learn about your school and what you have to offer students.
So we have put together 6 key tips to keep in mind while planning your virtual open day!
Make it engaging
Ultimately, people’s interest greatly depends on how engaging and interesting the content you are supplying is. This is where it is important to think outside the box and come up with creative ways to connect your content together and keep viewers interested. Things such as live stream events are a great way for people to connect and ask questions in real-time. What about an online treasure hunt for the younger visitors? Or live-streamed science experiments? Or coordinating an school band performance via Zoom call?
Make sure it is easy to use and navigate
If you are planning on having a large virtual event for your open day, the biggest pitfall that people fall into is making it overwhelming and complicated. While having lots of content and information is normally a good thing, if the end product is confusing for the user, their interest and attention will fade quickly. Make sure that it is always straight forward for users to get the information they are looking for, this is a great example by the Australian Science and Mathematics School. Their dedicated web page for their virtual open night clearly shows what is on offer.
Just do something!
During this time of such uncertainty, the last thing you should do is make no attempt to appeal to a virtual audience. Even if you don’t have the resources to create a large scale online event, there are many ways that you can show off your campus. Creating a student-led tour of the grounds is just one great way to engage potential students and parents that aren’t able to look in person. Another way to interact with a virtual audience is to do a Facebook live stream with teachers and members of staff where viewers can ask questions. Engaging with students in a positive way is always a great way to get them on board and interested in your school.
Make sure people know about it
Putting hours and hours of effort into an engaging virtual open day experience is a bit of a waste unless people know about it. Take this opportunity to do some online advertising through Google and social media to create awareness of the exciting things the school is doing. Even simple things like posting on your social media and adding a link to it on the homepage of your website like Torrens University below, are an excellent way to create interest and drive online traffic to your experience.
Get people to register
Getting people to pre-register with emails is a great way to collect information and plan for your event. By getting pre-registrations you can better gauge interest and if needed, implement more technology resources to ensure your website etc can handle the extra traffic. Also, everyone is busy so a reminder email before the event is a great idea. After the event, make sure you continue to follow up and keep them up to date.
Virtual tours are the best way to let users experience your campus without having to visit in person. A good quality virtual tour helps to immerse users in the environment and allows them to explore freely to see what you have to offer. Photos and videos can also be added to add an extra layer of interactivity, keeping people interested and engaged. Virtual tours ultimately help turn a passive encounter into a memorable experience.
Here at Lateral Vision, we specialize in creating quality immersive and engaging tours. For more information on how virtual tours can help your business and to see some of our recent projects, visit cloudtour.cc