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Augmented reality

Enhance your users experience

Augmented reality. Why now?

Augmented Reality, or AR, expands on our physical world where real environments are augmented with superimposed layers of digital information. Unlike VR, which requires you to be fully immersed, AR uses your existing natural environment and overlays virtual information on top of it. Applications of augmented reality can range from animated wine labels or as complicated as an instruction on how to perform a surgical procedure.

"AR lets your users interact with your brand in a fun and social way"
Rich, immersive and interactive user experiences
Personalised content able to be tailored to the user
Gamified experiences to increase brand awareness
Allows users to fully connect with content

Our process

Stage 1

VISION

Consultation, Idea generation, Storyboarding, Strategies, Distribution planning, Project management

Week 1

Stage 2

PRODUCTION

Content capturing, 3D volumetric capture, 3D modelling, Visual effects, Animation, UI/UX

Weeks 2-3*

Stage 3

DEVELOPMENT

Timeline editing, Sound design, Platform development, App integration, Hardware integration, Testing & feedback

Weeks 4-5*

Stage 4

DISTRIBUTION

Project deployment, Analytics tracking, Hardware delivery, User guides, Training, Technical support

ongoing

*timeline is based on a typical project, subject to change

Gallery

Tree for Great Southern Rail AR Experience
Ghan Train for Great Southern Rail AR Experience
Model for Great Southern Rail AR Experience
Terrain for Great Southern Rail AR Experience
Train Carriage for Great Southern Rail AR Experience
Indian Pacific Train for Great Southern Rail AR Experience
Terrain for Great Southern Rail AR Experience
Model for Great Southern Rail AR Experience
Terrain for Great Southern Rail AR Experience
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Our projects

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