Lateral Vision | We create augmented reality apps and experiences

What is Augmented Reality?

Augmented Reality, or AR, expands on our physical world where real environments are augmented with superimposed layers of digital information. Unlike VR, which requires you to be fully immersed, AR uses your existing natural environment and overlays virtual information on top of it.

"AR lets your users interact with your brand in a fun and social way"

The potential applications for AR are wide and varied. Applications of AR can range from animated wine labels to remote servicing of equipment and complicated instructions on how to perform a surgical procedure.

Social Media

Create a filter to share and engage with your audience through Instagram, Facebook and Snapchat

Dedicated Apps

Create a dedicated app to be used by your customers as an additional utility, service or way to engage

Mixed Reality Headsets

Create an augmented reality experience to be viewed on a headset to fully immerse your audience

Our process

Stage 1

VISION

Consultation, Idea generation, Storyboarding, Strategies, Distribution planning, Project management

Stage 2

PRODUCTION

Content capturing, 3D volumetric capture, 3D modelling, Visual effects, Animation, UI/UX

Stage 3

DEVELOPMENT

Timeline editing, Sound design, Platform development, App integration, Hardware integration, Testing & feedback

Stage 4

DISTRIBUTION

Project deployment, Analytics tracking, Hardware delivery, User guides, Training, Technical support

Gallery

Tree for Great Southern Rail AR Experience

Ghan Train for Great Southern Rail AR Experience

Model for Great Southern Rail AR Experience

Terrain for Great Southern Rail AR Experience

Train Carriage for Great Southern Rail AR Experience

Indian Pacific Train for Great Southern Rail AR Experience

Terrain for Great Southern Rail AR Experience

Model for Great Southern Rail AR Experience

Terrain for Great Southern Rail AR Experience

video

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