Virtual Reality Storytelling

Virtual Reality Storytelling

Virtual Reality storytelling

Virtual Reality and VR storytelling are changing the way audiences and consumers interact with stories from around the world.

We all know that storytelling is important.  In fact, it is crucial.  Whether you are building a new brand or cementing the presence of one that has been around for over a hundred years, you will have a story to tell.

In many ways, stories are what separates us (humans) from other animals.  Over millennia we have adapted and updated our storytelling methods.  I’m a bit of a traditionalist and love nothing more than a captivating story written on paper.  Mind you, the convenience of a Kindle has tipped me over to an e-reader fan.  But I also love dressing up to go to a play, watching a good Netflix series or a going to the drive-in.  There are lots of ways to tell and deliver a story.

Virtual reality is one of the newest storytelling methods and is gaining momentum across the field.  From film festivals with VR lounges, to news broadcasters filming in 360-degree video, to global brands incorporating VR activations for product launches…immersive stories are more popular than ever.  Universities are even offering Virtual Reality Storytelling courses for journalists and creatives.

Unlike regular video, 360 video provides a new way to immerse audiences in a story.

Some of my favourite vr stories

Clouds Over Sidra (2014)

The story of a 12 year old girl who lives at the Za’atri Refugee Camp, home to over 80,000 Syrian refugees.  The story follows the girl as she goes to school, has dinner with her family in their makeshift tent and plays soccer.  It has been translated into 15 different languages and screened in more than 40 countries at UNICEF fundraisers and by their education team.

“Last night I saw a deeply moving video…it is an amazing virtual reality production of the starkness of life in the Za’atari Refugee Camp through the eyes of a beautiful young girl by the name of Sidra.” – UN Secretary-General Ban Ki-moon 

Watch it: https://youtu.be/mUosdCQsMkM 

Isle of Dogs | Behind the Scenes in Virtual Reality (2018) 

Even before the release of the Wes Anderson stop-motion film, the cast and crew worked to bring this very clever VR preview to life.  The actors (Bryan Cranston, Tilda Swinton, Jeff Goldblum and others) speak about their work as their animated canine characters.  Behind the camera you see people building models and editing video. 

It is a fascinating look at the creation of a stop-motion film.  The more I think about it, such an insightful look could only be achieved in 360-degrees. 

Watch it: https://www.youtube.com/watch?v=JqXC46b1uUg

360-degree video provides a unique storytelling experience, which is why Lateral Vision are currently focusing on this medium.  We are continually experimenting with production and editing techniques to deliver the best experiences for our clients.

Have a story to tell and are considering VR?  Contact Laura at Lateral Vision to discuss further.

Written by:

Laura Tolson

Co-Founder of Lateral Vision

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VR training improves information retention

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VR training improves information retention

VR training using immersive technology can increase learning retention dramatically.

There are many benefits to utilizing VR in training and education, including immersion in otherwise inaccessible sites and scenarios.  One of the biggest benefits we are learning more about is the increased retention and comprehension VR can deliver.

No matter what industry you are in, so much crucial information is delivered in lecture form or in writing.  But is this the best we can do?

The DATA Says it all

 

 The National Training Laboratory (National Education Association of the United States) reports that retention rates for lecture-style learning are 5%, with reading rates at 10%.  Meanwhile, VR scored a retention rate of 75% and at the top of the class is learning by teaching others.

University of Maryland researchers conducted one of the first in-depth analyses on whether people learn better through virtual, immersive environments, as opposed to more traditional platforms like a two-dimensional desktop computer or hand-held tablet.

With a median recall accuracy percentage of 90.48 percent for immersive HMDs – head-mounted (virtual reality) displays – compared to desktop display’s 78.57 percent, the study has again validated the long-held view that VR can be an excellent training and educational tool.

“This data is exciting in that it suggests that immersive environments could offer new pathways for improved outcomes in education and high-proficiency training,” says Amitabh Varshney, professor of computer science and dean of the College of Computer, Mathematical, and Natural Sciences at UMD.

In the end, if adding VR into your training can improve retention and engagement with the content, it is adding value.  One of the great things about VR is that you can capture once and deliver over and over again, meaning it is often more affordable to implement than many people realise – particularly with advancements in 360-degree videography.

Depending on who you are educating or training, the other great thing that it is very difficult (near impossible) to check your mobile phone when in VR, limiting one of the biggest distractors.

Written by:

Laura Tolson

Co-Founder of Lateral Vision

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