Featured Project

Adelaide oval Cloudtour

Together with Tucker Creative we have created the Adelaide Oval Virtual Tour. Adelaide Oval had the difficulty of showing the different function rooms available to prospective clients through existing methods using imagery and video alone. They needed a better way to showcase the various function rooms available, views of those rooms and how those rooms can be configured for different types of events that can be held. 

Using CloudTour, our virtual tour platform, we have provided a solution that gives users the ability to view the various function rooms from anywhere in the world through a computer, mobile phone or using a VR headset. This CloudTour was built around four key objectives;
  ● Explore the different function rooms of Adelaide Oval,
  ● Change the room setup using a toggle feature to alternate view between the differently configured rooms,
  ● Information icons to highlight key features of rooms,
  ● VR capability using cardboard headsets.

The tour starts with an aerial 360-degree image captured with a drone. Here users are able to gain a birds-eye view of the oval and see the locations of the various function rooms in relation to the oval and stands. The aerial view also serves to show interstate and international visitors the close proximity of Adelaide Oval to the CBD and reinforces the notion of Adelaide Oval being widely regarded as one of the most picturesque sporting venues in the world. 

At ground level the William Magarey, Ian McLachlan and the Cathedral Rooms have been captured in multiple configurations at the same points so that users can see the rooms in banquet, conference and meeting setups with the press of a button. Special attention has been placed on ensuring that imagery loads quickly across all devices so various compression and multi-resolution loading techniques have been implemented. 

The Adelaide Oval CloudTour is unique and one of the first of its type. Lateral Vision are excited to work with a company that is looking to incorporate innovative marketing techniques into their business. We are looking forward to further building upon the tour to include greater functionality and include more rooms. 

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