Christmas Pageant AR Filter
In a collaboration with The Rowdy Group, Lateral Vision was tasked with creating an augmented reality (AR) filter to be used to promote the iconic National Pharmacies Christmas Pageant.
Using facial tracking technology and 3D modelling, the final AR filter was modelled after the iconic tricycle riding clown that can be spotted in the pageant and could be accessed on Snapchat, Instagram and Facebook by scanning the QR codes placed around the pageant area. It was a huge hit and we loved seeing people using it on the day!
The filter was immensely popular amongst spectators on pageant day allowing them to share themselves as the iconic clown on social media