In an Australian first, historic wine estate Seppeltsfield Barossa have launched a revolutionary solution to guarantee wine authenticity and to trigger consumer engagement. The technology developed by YPG Group – NFC Vintail – uses microchip with rolling code technology embedded into every bottle of Seppeltsfield’s new ‘Grounds’ range of wines, 2017 ‘The Westing’ and ‘The Northing’ Shiraz.
Using the technology, buyers can determine if the product has been opened, identifying possible prior tampering. It also provides users with an immersive 360-degree experience.
In collaboration Tucker Creative, the Seppeltsfield 360 Virtual Tour highlights the internationally-renowned Seppeltsfield Barossa Village and surrounding vineyards. Users are taken on a tour of the estate with Executive Chairman, Warren Randall, including the iconic Avenue of Hopes and Dreams.