What is Augmented Reality?
Augmented Reality, or AR, expands our physical world. Real environments are augmented with superimposed layers of digital information. Unlike VR, which requires you to be fully immersed, AR uses your existing natural environment and overlays virtual information on top of it.
“AR lets your users interact with your brand in a fun and social way”
The potential applications for AR are wide and varied. Applications of AR can range from animated wine labels to remote servicing of equipment and complicated instructions on how to perform a surgical procedure.
Testing & feedback