Virtual Reality and VR storytelling are changing the way audiences and consumers interact with stories from around the world.
We all know that storytelling is important. In fact, it is crucial. Whether you are building a new brand or cementing the presence of one that has been around for over a hundred years, you will have a story to tell.
In many ways, stories are what separates us (humans) from other animals. Over millennia we have adapted and updated our storytelling methods. I’m a bit of a traditionalist and love nothing more than a captivating story written on paper. Mind you, the convenience of a Kindle has tipped me over to an e-reader fan. But I also love dressing up to go to a play, watching a good Netflix series or a going to the drive-in. There are lots of ways to tell and deliver a story.
Virtual reality is one of the newest storytelling methods and is gaining momentum across the field. From film festivals with VR lounges, to news broadcasters filming in 360-degree video, to global brands incorporating VR activations for product launches…immersive stories are more popular than ever. Universities are even offering Virtual Reality Storytelling courses for journalists and creatives.
Unlike regular video, 360 video provides a new way to immerse audiences in a story.
Some of my favourite VR stories:
Clouds Over Sidra (2014)
The story of a 12 year old girl who lives at the Za’atri Refugee Camp, home to over 80,000 Syrian refugees. The story follows the girl as she goes to school, has dinner with her family in their makeshift tent and plays soccer. It has been translated into 15 different languages and screened in more than 40 countries at UNICEF fundraisers and by their education team.
“Last night I saw a deeply moving video…it is an amazing virtual reality production of the starkness of life in the Za’atari Refugee Camp through the eyes of a beautiful young girl by the name of Sidra.” – UN Secretary-General Ban Ki-moon
Watch it: https://youtu.be/mUosdCQsMkM
Or download the Within app on your VR headset
Isle of Dogs | Behind the Scenes in Virtual Reality (2018)
Even before the release of the Wes Anderson stop-motion film, the cast and crew worked to bring this very clever VR preview to life. The actors (Bryan Cranston, Tilda Swinton, Jeff Goldblum and others) speak about their work as their animated canine characters. Behind the camera you see people building models and editing video.
It is a fascinating look at the creation of a stop-motion film. The more I think about it, such an insightful look could only be achieved in 360-degrees.
360-degree video provides a unique storytelling experience, which is why Lateral Vision are currently focusing on this medium. We are continually experimenting with production and editing techniques to deliver the best experiences for our clients.
Have a story to tell and are considering VR? Contact Laura at Lateral Vision to discuss further.